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Billboard Advertising

Unmissable brand fame

The only truly national billboard network

Leverage both our classic and digital billboards across metro and regional markets to maximise your reach, enhance your brand’s visibility, and create powerful creative synergies. Our comprehensive coverage ensures your message stands out, capturing attention and driving impact in diverse environments.

From major arterials to regional highways, we deliver consistent coverage at scale – reaching audiences wherever they live, work and travel.

Australia’s strongest billboard network

Unmatched national coverage

Reaching 97% of metro audiences and 81% of metro arterials, oOh! delivers the only true national billboard network.

Our network spans every major regional highway and provides direct access to the top 15 most populated regional cities – reaching 60% of regional Australians every week.

Billboard advertising in regional Australia, Geelong
Glebe Silos Billboard advertising Sydney

Quality that can’t be ignored

On major arterials, 95% of our Classic billboards individually deliver more than 10% reach — ensuring strong visibility and consistent performance across the network.

Only oOh! captures 316 million billboard impressions, including Australia’s largest selection of premium assets.

Stronger together: Classic + Digital

Combined, Classic and Digital billboards deliver an uplift of 20% campaign reach, extending impact across environments.

With more than one million metro travellers moving through regional areas weekly, campaigns benefit from continuous exposure across both metro and regional journeys.

Regional billboard advertising in Bunbury, Western Australia

Sources: MOVE, oOh!media, RW 28/07/25-03/08/25, P14+, Billboard Network, Metro Markets, Default SOT, VAC, & MOVE, oOh!media, RW 28/07/25-03/08/25, P14+, Billboard Network, National, Default SOT, VAC



Everything brands need to be unmissable, in one place

The most classics

The most major arterials

The most digitals

Regional classic billboard advertising in Geelong, Victoria

The most freeways

Available Formats

Browse formats across all environments.

Sydney digital billboard featuring CommBank creative, Mosman

Digital Billboards

Digital billboard advertising with a national network across Australia. Create brand awareness and fame in high reaching, impactful locations.

Sydney billboard classic Taylor Square for Telstra

Classic Billboards

Classic billboard advertising with a national network across Australia. Create brand fame with 100% share of time in impactful locations.

Perth digital billboard with 3D anamorphic creative for Scitech at Yagan Square

3D Anamorphic Billboards

3D Anamorphic billboard advertising across iconic sites in Australia. Industry leading capabilities, technologies, and assets.

House of the Dragon classic creative special build billboard with custom lighting and effects

Billboard Special Builds

Drive increased engagement and brand recognition with bespoke solutions encompassing 2D extensions, 3D extensions, spangleys, custom lighting, and unique printing techniques such as UV lighting.

Don Julio Billboard

Signature Series

Situated in the most iconic locations around Australia. A collection of the most desirable, in-demand assets from our large format offerings, including multiple 3D Anamorphic sites, and the largest billboard in the Southern Hemisphere.

Inspiration and success from past campaigns

Handy resources

Our network spans billboards, street, train stations, offices, airports, shopping centres and universities.