When Dry July, traditionally the slowest month for beer sales, collided with broader retail headwinds, Mountain Culture recognised the need to go beyond tried-and-true tactics to maintain momentum.
Swarovski connected with Australians across our Street and Retail environments to drive consideration throughout the critical retail period from November to December.
Grey Goose connected with Australians across our Road and Retail environments to drive preference with premium positioning throughout the Australian Open.
