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Rail Advertising

Habitual, high-frequency, and high-dwell

Command attention along the commuter journey

Tell your story and immerse your brand into the commuter’s daily journey. Advertise on a range of formats in CBD and inner-city rail stations throughout Sydney, Melbourne, and Perth with our digital and static screens, consecutives, large format screens, digital motion assets, 3D capabilities, and station domination advertising solutions.

Fast, efficient, and unbeatable reach

The new broadcast channel

Out of Home remains the advertising medium that cannot be stopped, blocked, or skipped. Our Rail network, alongside Street, is the last traditional broadcast channel continuing to deliver more reach, for less investment.

Premium assets, premium settings

Investing in our network, we’ve won 8 new stations with Sydney’s architectural and acclaimed Metro, across the CBD, northern, and inner suburbs.

Exceeding forecasts, passengers are continuously migrating to the premium-feel Metro, with numbers surging 16% in the last quarter.

Scale of influence

Expanding our rail network in Melbourne from its current 36 stations, we’re welcoming 5 new CBD and inner city stations with Metro Trains Melbourne.

Brands can now target high-value commuters at scale, across Australia’s busiest capital cities.

Digital advertising screen at Sydney Metro's Martin Place
Digital advertising screen at rail station in Melbourne with Coca-Cola creative
Digital screen advertising in metro train station, Sydney - Crows Nest

Meet your objectives

Speed and efficiency

Take advantage of the fastest and most efficient reach builder, across a network with the most suburbs, council areas, and audience.

Out of the box

Utilise station dominations, large format screens, and consecutive panels to turn heads with industry-leading creative capabilities.

Premium audiences, premium locations

High quality, premium assets reaching 90% of affluent postcodes in Australia.

Influence the path to purchase

Reach commuters on the path to purchase with panel and station proximity to retailers.

Target environments

Reach audiences within 1km of environments such as beaches, professional sporting grounds, bars, clubs and more.

Available Formats

Browse formats across all environments.

Train Station Consecutives

Consecutive digital advertising in rail stations. Utilise opportunities for storytelling on a 100% full-motion network along the commuter journey.

Escalator decals in rail station advertising domination

Train Station Dominations

Train station advertising takeovers. Own the space with digital dominations, floor decals, tunnel, and escalator wraps.

Digital advertising screens at Melbourne rail station

Train Station Small Format

Digital panel advertising in train stations. Command attention of commuters in a high-frequency environment.

Premium Sydney

Digital bus stop, bus shelter, and street furniture advertising in Sydney’s CBD and Woollahra council. Accessing Sydney’s most affluent audiences in never-before-accessible locations.

Inspiration and success from past campaigns

Handy resources

Browse our other environments

Our network spans billboards, street, train stations, offices, airports, shopping centres and universities.