oOh!media and its creative and innovation hub POLY, has launched a striking activation for the highly anticipated film Joker: Folie à Deux, which hit Australian cinemas today.
Located at Melbourne’s iconic Flinders Street Station, the special build station domination is designed to immerse commuters and Joker fans in the world of this musical psychological thriller starring Joaquin Phoenix and Lady Gaga.
A key element of the activation is a set of physical 3D stairs that flare out at the bottom and taper at the top to align with a wall decal that creates an eye-catching perspective of illusion. The stairs offer an exciting photo opportunity for travellers, allowing them to pose on the iconic Joker stairs to capture the moment.
To enhance the experience further, the activation includes floor decals positioned in front of four consecutive digital panels, along with two additional floor decals near the ticket gates to maximise visibility and impact.
oOh! and POLY worked with media agency EssenceMediacom and Warner Bros to bring the station domination to life.
