Aussies will be Out of Home this summer
Summer is Australia’s season of possibility. Longer days, warmer nights, and more time spent outdoors mean Australians are more active, more social, and more open to brands than any other time of year. It’s when attention peaks, spending surges, and memories are made.
Summer is when Out of Home shines brightest
Travelling further
From airport gates to coastal drives, summer is defined by movement. Holiday trips jump 44%, fuelled by long weekends, school breaks and that irresistible summer urge to escape – creating powerful opportunities for brands to connect along the journey.
Spending more
Summer is the season of spend, with Aussies spending $2.9B more on discretionary items. Across Christmas gifting, back-to-school, grocery stock-ups, and fashion splurges, Aussies open their wallets more freely. Shopping centres become destinations in themselves – places to escape the heat, socialise, and spend big.
Living larger
Australians embrace the outdoors in summer like nowhere else in the world, spending 24% more on entertainment than in winter. Beaches, stadiums, entertainment precincts, and streets are buzzing with energy, making these environments key opportunities for high-impact brand moments.
The oOh! network
Capturing holidaymakers on the move
Impact Australians as they embark on their holidays across the busiest airports in the country – with access to terminals, Qantas Lounges, and in-flight entertainment.
Reach 3.3 million Aussies on road trips and regional escapes
Covering every major arterial, highway, and CBD, our truly national billboard network delivers impact at scale across metro and regional markets.
Influencing spend in the country’s most visited shopping centres
Unlock 35% greater ROI than any other OOH competitor. With the most retailers and supermarkets, our network influences 46c out of every dollar spent in retail centres, and makes up 43% of all retail footfall across the country.
Tapping into crowds at Australia’s most iconic destinations
Present where the crowds are, our street network is located within 1km, of over 100 beaches nationwide, from iconic tourist hotspots to much-loved local stretches of sand.
Dominating beaches, local suburbs, stadiums, and event precincts
Across the country, our rail assets move over 10 million commuters during summer, helping avid fans get to sports stadiums and entertainment precincts alike. Where crowds go, our network is with them.
Case studies
Proven outcomes from brands using best practice OOH principles to maximise ROI.
Grey Goose
+34% increase in transactions. Reinforcing premium positioning throughout the Australian Open.
Swarovski
+ 197% increse in buyers. Driving seasonal engagement across the holiday period.
Lite n Easy
+ 5% market share. Amplifying the Express Meal Kit range across the full funnel in a highly competitive category.
Mountain Culture Co.
+ 111% increase in retail sales (BWS, YoY). Circumvent slow sales in ‘Dry July’ with an OOH only solution.
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Inspiration and success from our partners
Browse our out of home environments
Billboards
Digital and Classic Billboard advertising across Australia. Unmatched reach and impact on consumers at iconic sites metro and regionally.
Discover our team’s expertise and services
Creative
A passionate team of thinkers and enablers, POLY is experienced in bringing bold ideas to life, our mission is to inspire advertisers and agencies to push the creative boundaries of Out of Home to capture more attention.
Providing 100% end-to-end Out of Home campaign delivery with our printing facility, Cactus Imaging. State of the art, world-class quality printing in Sydney, Australia.
Data
Our data suite arms advertisers with the tools to inform audience led planning, engage category buyers at location at scale, and measure campaign performance.
Documentation and best practices
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