Airwallex is bringing live foreign exchange data into Out of Home (OOH) advertising through a first-of-its-kind campaign with oOh!media and Accenture Song, demonstrating how real-time financial data can create more relevant experiences for globally operating businesses.
Powered by Airwallex’s FX infrastructure and Forex API, the campaign streams live exchange rate movements across oOh!’s premium digital OOH network, reaching business audiences throughout their day.
Developed by POLY, oOh!’s creative and innovation hub, a custom integration connects Airwallex’s FX platform directly to oOh!’s digital assets, enabling campaign content to update automatically as exchange rates move.
The campaign showcases the speed, reliability and flexibility of Airwallex’s technology, while highlighting how digital OOH is evolving beyond scheduled advertising into a connected channel where live data can inform creative and deliver more timely, contextual experiences in the physical world.
Mark Fairhurst, Chief Revenue Officer, oOh!media said: “Airwallex isn’t just reaching business leaders; it’s using digital OOH to deliver relevant messaging in environments where these audiences are engaged and receptive. Research shows that when content is displayed in the right context, brain response increases by 32%*, reinforcing the role premium office environments play in capturing attention and driving stronger brand recall among influential audiences.”
Complementing the live data-led creative, short-form content featuring authentic client testimonials and case studies is also being showcased across oOh!’s Office and national Qantas Business and Club Lounge networks. With longer dwell times and highly attentive audiences, the lounges offer an ideal setting for storytelling that builds brand credibility and drives deeper engagement.
Jen Snell, Airwallex ANZ Marketing Director said: “Businesses operating globally make decisions in real time, so we want our advertising to reflect the same reality. Rather than talking about foreign exchange, we want to demonstrate it. By bringing live FX data into premium business environments, we’re showing how Airwallex helps businesses navigate global markets while also demonstrating the flexibility of our platform and API infrastructure.”
Source: *AdWorld. (2021, October 29). Out \ Look on the Seven Principles of Marketing Communications
