Campaign Inspiration

MYER connected with Australians across our Road and Street environments to increase sales volume and brand presence during Black Friday.

Out-of-home has been having a global moment in 2024. Spend in the channel continues to grow, as does its sophistication with presentation.

oOh!media and POLY launched a striking activation at Flinders St station, shining the spotlight on the highly anticipated film Joker: Folie à Deux.

A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI.

Brownes Dairy and MITP Agency have launched the brand’s new high-protein products via a new outdoor campaign, with bus stop placements spanning across the greater Perth area.

AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.

By leveraging the power of digital immediacy in Out of Home and tapping into the cultural zeitgeist surrounding Taylor Swift’s 2024 tour, Dulux created a “fame moment” for the brand, enhancing relevance and resonating deeply with audiences.

Alinta Energy sought to drive brand awareness, create impact, and ensure comprehension of Alinta Energy’s new brand positioning.

In partnership between Netflix and the Taronga Conservation Society, the ‘Netflix Marquee’ landed Down Under for the first time.

Schweppes undertook a creative refresh and optimised design principles in line with proven best practice for their OOH creative. In doing so they cleared a path within a cluttered category creatively by exceeding category growth for average buyers.