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Campaign Inspiration

Showcasing brands using data and creative to maximise ROI

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  • Classic Billboard creative Lynx Africa
    November 22, 2023
    Creative Inspiration

    Lynx Africa G.O.A.T.

    In a fun and cheeky collaboration, Lynx launched an innovative marketing campaign celebrating Lynx Africa as the “Greatest of All Time” in the world of men’s deodorant fragrances.

  • Large format digital billboard featuring Youi Insurance creative
    October 11, 2023
    Case Study

    Youi

    Youi sought to increase their customer base with a new brand proposition: ‘Insurance that’s a bit more you-shaped’.

  • Digital street furniture bus stop advertising featuring Tassal creative
    October 1, 2023
    Case Study

    Tassal Salmon

    Tassal Salmon sought to position salmon as a nutritious, delicious, quality everyday protein in order to drive greater purchase amongst meat & seafood buyers both new and established. ​

  • Perth digital billboard with dynamic contextual Heineken creative
    September 13, 2023
    Creative Inspiration

    Heineken ‘Beer Nicknames’

    POLY worked with Heineken to ask the public to invite their mates for beer, using nicknames to trigger a moment of fame on digital screens.

  • Large format digital billboard featuring Nando’s creative
    August 16, 2023
    Case Study

    Nando’s

    Over a three-month period, Nando’s sought to position themselves as the top choice for younger consumers by boosting sales through promotions and product highlights.

  • Barbie classic billboard creative special build featuring spangleys
    July 21, 2023
    Creative Inspiration

    Barbie

    Barbie has become the iconic symbol of winter, colouring Out of Home in a delightful and vibrant shade of pink.

  • June 5, 2023
    Case Study

    NAB

    NAB sought to increase awareness and consideration of the ‘NAB Deposits’ campaign among the key audience of 18-39 year olds and clearly communicate how their deposit products, (transactions and savings accounts) support customers in their everyday financial needs.

  • Melbourne digital billboard 'The Bourke' featuring Dove creative
    May 11, 2023
    Creative Inspiration

    Dove #detoxyourfeed

    POLY worked with real beauty pioneer Dove, in partnership with Butterfly Foundation in order to call for a National Inquiry into body image through a live dynamic digital campaign.

  • Amazon Prime Citadel
    May 5, 2023
    Creative Inspiration

    Amazon Prime Citadel

    To showcase Amazon Prime’s new television series, Citadel, POLY took over Melbourne Central Rail and Retail for a show-stopper.

  • Large format digital billboard featuring Pepsi Bubly creative
    May 4, 2023
    Case Study

    Pepsi Bubly

    Pepsi aimed to create awareness for their new brand, Bubly, increasing sales and market penetration with the launch of their new product.

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