Campaign Inspiration

Alinta Energy sought to drive brand awareness, create impact, and ensure comprehension of Alinta Energy’s new brand positioning.

In partnership between Netflix and the Taronga Conservation Society, the ‘Netflix Marquee’ landed Down Under for the first time.

Schweppes undertook a creative refresh and optimised design principles in line with proven best practice for their OOH creative. In doing so they cleared a path within a cluttered category creatively by exceeding category growth for average buyers.

In a fun and cheeky collaboration, Lynx launched an innovative marketing campaign celebrating Lynx Africa as the “Greatest of All Time” in the world of men’s deodorant fragrances.

Youi sought to increase their customer base with a new brand proposition: ‘Insurance that’s a bit more you-shaped’.

Tassal Salmon sought to position salmon as a nutritious, delicious, quality everyday protein in order to drive greater purchase amongst meat & seafood buyers both new and established. ​

POLY worked with Heineken to ask the public to invite their mates for beer, using nicknames to trigger a moment of fame on digital screens.

Over a three-month period, Nando’s sought to position themselves as the top choice for younger consumers by boosting sales through promotions and product highlights.

Young people speaking to young people: Re:act road safety education campaigns encourage young Australian drivers to choose safer speed.

Barbie has become the iconic symbol of winter, colouring Out of Home in a delightful and vibrant shade of pink.