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Campaign Inspiration

Showcasing brands using data and creative to maximise ROI

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  • Commbank immersive Out of Home campaign
    June 24, 2025
    Creative Inspiration

    POLY’s Josh Gurgiel Picks His Favourite OOH Work From The First Half Of 2025

    Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, picks his favourite Out of Home Work from around the world for the first half of 2025.

  • ANZ digital billboard sponsored content for the Australian Open
    January 21, 2025
    Creative Inspiration

    ANZ Falcon®

    oOh!media and POLY have taken ANZ’s iconic Falcon® campaign to new heights with multiple innovative Out of Home executions.

  • ANZ scalable 3D digital billboard campaign
    December 9, 2024
    Creative Inspiration

    2024’s Most Unmissable Out of Home Creative Campaigns

    Alex Rog, Strategy Director, takes a look back at POLY’s brilliant Out of Home creative ideas that turned heads and built brand fame this year.

  • Myer black friday billboard advertising melbourne
    November 29, 2024
    Case Study

    MYER

    MYER connected with Australians across our Road and Street environments to increase sales volume and brand presence during Black Friday.

  • Telstra 4 Bars Billboard
    November 28, 2024
    Creative Inspiration

    POLY’s Josh Gurgiel Picks His Favourite OOH Work From 2024

    Out-of-home has been having a global moment in 2024. Spend in the channel continues to grow, as does its sophistication with presentation.

  • Digital train station advertising takeover in Melbourne, The Joker
    October 3, 2024
    Creative Inspiration

    Joker: Folie à Deux

    oOh!media and POLY launched a striking activation at Flinders St station, shining the spotlight on the highly anticipated film Joker: Folie à Deux.

  • The Netflix Marquee' creative special build billboard at Taronga Zoo Sydney
    June 17, 2024
    Creative Inspiration

    BINGE: House of the Dragon Season 2

    A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI.

  • Digital rail advertising panel in Melbourne
    April 17, 2024
    Creative Inspiration

    Brownes Dairy and MITP Agency work up a sweat for CHILL +Protein out of home campaign

    Brownes Dairy and MITP Agency have launched the brand’s new high-protein products via a new outdoor campaign, with bus stop placements spanning across the greater Perth area.

  • Large format digital billboard featuring AustralianSuper creative
    February 29, 2024
    Case Study

    AustralianSuper

    AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.

  • Digital billboard featuring Dulux Taylor Swift dynamic creative
    February 27, 2024
    Creative Inspiration

    Dulux Taylor Swift Radio

    By leveraging the power of digital immediacy in Out of Home and tapping into the cultural zeitgeist surrounding Taylor Swift’s 2024 tour, Dulux created a “fame moment” for the brand, enhancing relevance and resonating deeply with audiences.

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