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Case Studyon
Nando’s
Over a three-month period, Nando’s sought to position themselves as the top choice for younger consumers by boosting sales through promotions and product highlights.
+%
new buyers
+%
total buyers
+%
brand penetration
The campaign objective
Over a three-month period, position Nando’s as the top choice for younger consumers by boosting sales through promotions and product highlights.
Campaign timing:
3 months
Category:
QSR
The oOh! Solution
We implemented a multi-format strategy to drive impact, brand fame, and purchase influence:
- Large Format: Delivered high-impact and visibility to build strong brand awareness and presence.
- Small Format: Increased reach near restaurants, leveraging meal propositions to enhance awareness of Nando’s new offering.
What did the brand uplift data tell us?
Nando’s attracted new customers and increased brand penetration in a competitive market, with a notable shift towards a younger buyer profile. This approach led to 3% boost within the highly competitive Quick Service Restaurant category.
Key Insights:
+%
new buyers
+%
total buyers
+%
brand penetration
