Inspiration Grey Goose

Posted in

Case Study

8 September, 2025

Grey Goose

increase in buyers

increase in transactions

increase in brand penetration

The campaign objective

Making Grey Goose the go-to choice for first drink of the occasion during the Australian Open.

The oOh! Solution

Grey Goose connected with Australians at key moments across our Road and Retail environments across Sydney, Melbourne, and Brisbane throughout January.

What did the data tell us?

The campaign saw strong growth in buyers, transactions, and brand penetration, outperforming category trends and reinforcing its premium positioning. The campaign successfully attracted new customers while maintaining steady purchase frequency, highlighting its effectiveness in driving both reach and engagement.

Key Insights:

increase in buyers

increase in transactions

increase in brand penetration

Tailoring solutions to meet any objective

“Collaborating with oOh! and BINGE has been a seamless process”

Sarah Newcombe, Group Planning Director
Mindshare

“Partnering with oOh!media has been a transformative experience for Melbourne Airport.”

Jai McDermott, Chief of Ground Transport, Property & Retail
Melbourne Airport

oOh!media collects your personal information in order to provide and market services to you. This may require us to share your information with our related companies and third parties that help deliver our services (including Marketo) in Australia. For more on how we handle personal information and your access, correction, complaint and opt-out rights, see our Privacy Policy or contact us.

Browse more case studies

Browse all inspirations

Digital advertising screen in Sydney Metro Martin Place rail station, Mountain Culture creative

September 25, 2025

Case Study

Mountain Culture Beer Co.

When Dry July, traditionally the slowest month for beer sales, collided with broader retail headwinds, Mountain Culture recognised the need to go beyond tried-and-true tactics to maintain momentum.

Digital billboard in Sydney, featuring Bundaberg creative

September 23, 2025

Case Study

Bundaberg Brewed Drinks

Bundaberg Brewed Drinks turned to Out of Home during their most important season to reinforce a position of Australia’s leading premium soft drink brand.

Digital advertising screen in Sydney Metro, Asahi Hard Rated creative

September 17, 2025

Creative Inspiration

Hard Rated – Alcoholic Orange

Hard Rated marked the launch of the latest flavour in their range by going full orange with striking 3DA and bus shelter special builds.

September 8, 2025

Case Study

Lite n’ Easy

Lite n’ Easy connected with their audience over the New Year, across our Road and Street environments, to help them reach their health goals.

Digital advertising in retail centre Australia, Melbourne, with Swaovski creative

September 8, 2025

Case Study

Swarovski

Swarovski connected with Australians across our Street and Retail environments to drive consideration throughout the critical retail period from November to December.

Bus shelter advertising in Sydney, Mobile Muster "However It Dies" special build

August 26, 2025

Creative Inspiration

Mobile Muster ‘However It Dies’

Mobile Muster turned three classic bus shelters into interactive art installations to drive change in phone recycling behaviour.