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Georg Jensen

Georg Jensen sought to re-establish a connection with audiences offline and in store, as well as drive brand awareness and sales for the target audience.

The campaign objective

In line with Georg Jensen’s latest Fusion Jewellery range, the campaign to re-establish a connection with audiences offline and instore, as well as drive brand awareness and sales for the brand amongst the target audience. In addition, it was also important for Georg Jensen to drive a positive outcome for the brand by tapping into premium environments to drive brand perception, as well as drive tangible and measurable results. 

Georg Jensen Office

The oOh! Solution

In order to meet the campaigns objectives, oOh!media used transactional data to identify a more relevant and targeted audience – Luxury boutique buyers.

With optimised placements and locations within oOh!’s National Enterprise Network, including Airport Terminals, Airport Externals, Qantas Lounges and Office Network​, the campaign reached over 250k luxury boutique buyers across the campaign period.

The combination of these premium, long dwell, content enabled environments and the ability to use of full motion digital OOH and video enabled Georg Jensen to engage and capture the attention of this audience when they were in an engaged and primed mindset.

George Jensen Airport Externals

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