To showcase Amazon Prime’s thrilling new action-packed television series, POLY took over Melbourne Central Rail and Retail for a show-stopper.
Multiple print and digital creatives were executed throughout the atrium, including a striking wrap that enveloped two sides of the iconic 25 metre shot tower, transforming it into an iconic canvas for the series.
The true spectacle came to life through the suspension of colossal 3.6 metre tall mannequins bringing the show to life.
The power of this creative provided a compelling ‘look up’ moment that stirred curiosity and captured the attention of audiences on the move.
