National broadcaster SBS has unveiled a suite of new strategic partnerships designed to help brands extend the impact of their campaigns beyond traditional media channels. It has announced collaborations with Australia’s leading out of home player oOh!media, creator marketing platform Fabulate, and retail outdoor player Multicultural Outdoor (MCO).
Through a new partnership with oOh!media, SBS will empower advertisers to extend campaigns associated with major SBS properties beyond broadcast and into Out of Home with the aim of amplifying campaign impact across multiple touchpoints.
The partnership will also see SBS and oOh!media, through an exclusive agreement, go to market with specialised packages enabling brands sponsoring SBS’s 2027 Tour de France coverage to extend their campaigns into out of home environments. “The most effective campaigns connect with audiences across the journey, not just in a single channel,” said Jamie Gill, Head of Product Sales and Content Sales, oOh!media.
“Through this partnership with SBS, we’re creating new ways for brands to build on the powerful cultural and sporting moments SBS brings to Australian audiences.
By connecting the impact of those moments across screen and Out of Home, brands can extend their presence and connect with 99% of metro and 84% of regional Australians through our national OOH network.”
