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Case Studyon
Pepsi Max
Influencing purchase decisions where they happen
Looking to grow market share beyond supermarket and convenience stores, Pepsi Max set their sights on making themselves the drink of choice when eating out or ordering takeaway.
The goal? Reach Pepsi Max’s audience where and when they purchase – with broad suburban coverage alongside CBDs.
Campaign timing:
4 weeks
Active markets:
NSW, VIC, & QLD, SA, WA
Media:
Billboard, Street, Retail across CBD hubs and suburbs
Unlocking quality audience coverage with more moments for conversion
Driving national presence across Sydney, Melbourne, Brisbane, Adelaide, and Perth, the campaign delivered standout results by showing up in the moments that matter most, prompting audiences to think of Pepsi Max when eating out or ordering takeaway in their local area.
With almost 8 in 10 people taking action after the campaign, importantly, 1/3 of people went on to order a Pepsi Max with their takeaway or in-restaurant meal.
Sources: oOh! Billboard, Street, & Rail – Pepsi Max research.
