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Lite n’ Easy

+%
increase in buyers
+%
increase in transactions
+%
increase in new buyers
Digital billboard in Mosman, Sydney, featuring Lite n' Easy advertisement

The campaign objective

Launch of the Jump Start Pro amongst those looking to their diet to reach their health goals.

Digital billboard in Melbourne, featuring Lite n' Easy advertisement

The oOh! Solution

Lite n’ Easy engaged with their health-conscious audience across our Road and Street environments in NSW, VIC, SA, WA, QLD & ACT​ throughout the key New Years period.

What did the data tell us?

The campaign saw strong growth in buyers, transactions, and new customers, across the six week campaign. The campaign successfully attracted new buyers and saw +6% market share lift, highlighting its effectiveness in driving both reach and engagement.

Key Insights:

+%
increase in buyers
+%
increase in transactions
+%
increase in new buyers

Tailoring solutions to meet any objective

“Collaborating with oOh! and BINGE has been a seamless process”

Sarah Newcombe, Group Planning Director
Mindshare

“Partnering with oOh!media has been a transformative experience for Melbourne Airport.”

Jai McDermott, Chief of Ground Transport, Property & Retail
Melbourne Airport

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