Posted in
Case Studyon
Lite n’ Easy
+%
increase in buyers
+%
increase in transactions
+%
increase in new buyers
The campaign objective
Launch of the Jump Start Pro amongst those looking to their diet to reach their health goals.
The oOh! Solution
Lite n’ Easy engaged with their health-conscious audience across our Road and Street environments in NSW, VIC, SA, WA, QLD & ACT throughout the key New Years period.
What did the data tell us?
The campaign saw strong growth in buyers, transactions, and new customers, across the six week campaign. The campaign successfully attracted new buyers and saw +6% market share lift, highlighting its effectiveness in driving both reach and engagement.
Key Insights:
+%
increase in buyers
+%
increase in transactions
+%
increase in new buyers
