Inspiration Grey Goose

Posted in

Case Study

8 September, 2025

Grey Goose

Increase in buyers

Increase in transactions

Increase in brand penetration

The campaign objective

Making Grey Goose the go-to choice for first drink of the occasion during the Australian Open.

The oOh! Solution

Grey Goose connected with Australians at key moments across our Road and Retail environments across Sydney, Melbourne, and Brisbane throughout January.

What did the brand uplift data tell us?

The campaign saw strong growth in buyers, transactions, and brand penetration, outperforming category trends and reinforcing its premium positioning. The campaign successfully attracted new customers while maintaining steady purchase frequency, highlighting its effectiveness in driving both reach and engagement.

Key Insights:

Increase in buyers

Increase in transactions

Increase in brand penetration

Tailoring solutions to meet any objective

“Collaborating with oOh! and BINGE has been a seamless process”

Sarah Newcombe, Group Planning Director
Mindshare

“Partnering with oOh!media has been a transformative experience for Melbourne Airport.”

Jai McDermott, Chief of Ground Transport, Property & Retail
Melbourne Airport

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