Posted in
Case Studyon
Drumstick
+%
increase in buyers
+%
increase in units sold
+%
increase in brand penetration
The campaign objective
Make the launch of their newest product range, Saucy, unmissable.
The oOh! Solution
Engage Drumstick’s target audience across our Street, Retail, and Billboard networks nationwide with bespoke, high-impact special builds across bus shelters and retail centres.
What did the data tell us
Delivering strong sales growth, and lasting brand impact, the Drumstick Saucy campaign showed major uplifts in buyers and sales, alongside sustained awareness, consideration, and purchase intent. With 8 in 10 taking action post-campaign, the creative-led multi-format approach effectively turned trial into ongoing engagement.
Key Insights:
+%
increase in buyers
+%
increase in transactions
+%
increase in brand penetration
