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Heineken ‘Beer Nicknames’

Heineken is asking the public to invite their mates for a beer in an innovative Out of Home campaign using nicknames to trigger a moment of fame on digital screens, in collaboration with POLY, Lion’s media agency UM, and strategic digital agency AFFINITY.

To drive engagement and connection with Gen Z, purpose-built oOh! technology displays beer nicknames on three of oOh!’s iconic large format sites (The Bourke and Emporium in Melbourne, and Murray St in Perth), capturing attention of audiences in Out of Home environments.

Extending an invitation to the public, Heineken encourages individuals to scan and submit invites to share a beer with their friends using their favourite nicknames. After collecting and verifying user submissions through a microsite built by AFFINITY, these messages are displayed as dynamic creative on oOh!’s digital screens with POLY technology which manages, reads, validates, and embeds messages into the large format digital sites.


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