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Solutions for creative agencies

Creative accounts for 41% of Out of Home ROI

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Bold ideas and proven impact

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Out of Home advertising opens doors to creative possibilities that inspire, immerse, and drive action. Our innovation and creative hub, POLY, works with you to transform objectives into bold, innovative ideas, delivering proven effectiveness and impactful results.

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weekly metro reach
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media partner (IMAA)
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sales team (Media i)
k+
sites

Types of creative executions

Our specialist team of strategists, designers, and art directors have the expertise to bring your creative to life on our classic sites. Whether it’s 2D extensions, spangleys, mirrors, LED or neon lighting, we have a creative solution to maximise brand fame.

Dynamic creative optimisation supercharges contextual relevance by leveraging triggers from weather to traffic.

Market-leading 3D Anamorphic, Scalable 3D and Mixed Reality creative innovation, with the objective of building brand fame across traditional media and entertaining online audiences.

Inspiration and success from our partners

2024’s Most Unmissable Out of Home Creative Campaigns

Alex Rog, Strategy Director, takes a look back at POLY’s brilliant Out of Home creative ideas that turned heads and built brand fame this year.

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The Joker: Folie à Deux

oOh!media and POLY launched a striking activation at Flinders St station, shining the spotlight on the highly anticipated film Joker: Folie à Deux.

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BINGE: House of the Dragon Season 2

A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI.

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Dulux Taylor Swift Radio

By leveraging the power of digital immediacy in Out of Home and tapping into the cultural zeitgeist surrounding Taylor Swift’s 2024 tour, Dulux created a “fame moment” for the brand, enhancing relevance and resonating deeply with audiences.

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The Netflix Marquee

In partnership between Netflix and the Taronga Conservation Society, the ‘Netflix Marquee’ landed Down Under for the first time.

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Lynx Africa G.O.A.T.

In a fun and cheeky collaboration, Lynx launched an innovative marketing campaign celebrating Lynx Africa as the “Greatest of All Time” in the world of men’s deodorant fragrances.

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Browse our Out of Home environments

Melbourne Airport digital billboard

Roads and billboards

Digital and Classic Billboard advertising across Australia. Unmatched reach and impact on consumers at iconic sites metro and regionally.

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Street

Digital and Classic bus stop, bus shelter, and street furniture advertising across Australia. Engage with commuters at scale throughout their journey.

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Retail

Target and reach consumers in shopping centres across Australia. Influence spend behaviour with Out of Home retail advertising.

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Airports

Advertise in lounges, terminals, and external to Australian airports. Engage consumers at every stage of their journey at the busiest domestic routes in Australia.

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Melbourne train station rail digital billboards and advertising screens

Rail

Engage commuters at scale along their journey with advertising at rail and train stations. Small and large screen, and domination capabilities in high traffic environments.

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Digital advertising OOH panel in office lobby Sydney

Office

Digital Out of Home advertising in foyers and elevators of CBD office towers. Target and engage business professionals during their workday.

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Study

Reach 1.2 million students with University and TAFE advertising across Australia. Engage high-dwell student hubs on campus.

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Discover our team’s expertise and services

Creative

A passionate team of thinkers and enablers, POLY is experienced in bringing bold ideas to life, our mission is to inspire advertisers and agencies to push the creative boundaries of Out of Home to capture more attention.

Print

Providing 100% end-to-end Out of Home campaign delivery with our printing facility, Cactus Imaging. State of the art, world-class quality printing in Sydney, Australia.

Data

Our data suite arms advertisers with the tools to inform audience led planning, engage category buyers at location at scale, and measure campaign performance.

Documentation and best practices

Specifications

Insights and Best Practice

Booking Calendar

Campaign Inspiration

Tailoring solutions to meet any objective

“Collaborating with oOh! and BINGE has been a seamless process”

Sarah Newcombe, Group Planning Director
Mindshare

“Partnering with oOh!media has been a transformative experience for Melbourne Airport.”

Jai McDermott, Chief of Ground Transport, Property & Retail
Melbourne Airport

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