Posted in
Case Studyon
ahm
Building awareness with a fresh brand platform
As a challenger brand, ahm showed up for customers with a new brand platform that honestly reflects health and wellness through the unfiltered breadth of the human experience. They chose OOH and oOh! to build awareness and create impact at scale.
The goal? Utilise the strengths of the oOh! multi-environment network to engage ahm’s multifaceted audience – health conscious people, young affluent professionals, insurance buyers – across our Billboard, Street, Rail, and Office networks.
Category:
Health conscious people, young affluent professionals, insurance buyers
Media:
Billboard, Street, Rail, Office
Outcomes
The oOh! network delivered strong increased awareness and consideration for ahm. Those who recalled the campaign had an uplift of +19% in awareness of ahm and an +108% uplift in consideration, demonstrating the impact that oOh! has in keeping brands top of mind.
The campaign delivered on recall for ahm into key audience segments. 31% of people 18-39 recalled the oOh! campaign and 34% of insurance intenders/switchers recalled the campaign.
Additionally, the campaign shifted key brand perception drivers, including an uplift of +139% that ahm is value for money, and +142% that ahm is better than other health insurance companies.
Source: Timing: December 2025| Research Panel: PureProfile |
All Respondents total n=1,011 (Sydney, Melbourne, Brisbane, Adelaide, Perth)| Base: C-Suite/Managers
