With strong growth goals, July set out to drive brand awareness, aspiration and brand salience for their premium luggage, by engaging high-value travellers and professionals.
When Dry July, traditionally the slowest month for beer sales, collided with broader retail headwinds, Mountain Culture recognised the need to go beyond tried-and-true tactics to maintain momentum.
Bundaberg Brewed Drinks turned to Out of Home during their most important season to reinforce a position of Australia’s leading premium soft drink brand.
