Posted in
Case Studyon
Lite n’ Easy
+%
brand penetration
+%
market share
The campaign objective
Amplifying the Express Meal Kit range by increasing awareness, consideration, and usage among more affluent consumers.
The oOh! Solution
Lite n’ Easy connected with their audience at key moments across our Road, Retail, and Street environments across NSW, VIC, QLD, SA, WA & ACT from May to June, utilising bespoke audience segmenting.
What did the brand uplift data tell us?
The campaign saw Lite n’ Easy maintain a steady market share and demonstrate resilience in both buyer retention and brand penetration compared to the broader Meal Delivery category, which faced more fluctuation.
Key Insights:
+%
brand penetration
+%
market share
