Inspiration MYER

Posted in

Case Study

29 November, 2024

MYER

Increase in brand penetration

Increase in buyers

Increase in transactions

The campaign objective

To increase sales volume and brand presence during the Black Friday sales period.

Myer black friday street furniture bus shelter advertisement sydney

The oOh! Solution

MYER connected with Australians at key moments across our Road and Street environments across Sydney, Melbourne, Brisbane, Adelaide, and Perth to maximise awareness and strengthen brand recall during Black Friday.

What did the brand uplift data tell us?

The campaign drove higher engagement, attracting new customers and strenghtening MYER’s presence among high-affluence, female-skewed shoppers, reinforcing its market positioning.

Key Insights:

Increase in brand penetration

Increase in buyers

Increase in transactions

Tailoring solutions to meet any objective

“Collaborating with oOh! and BINGE has been a seamless process”

Sarah Newcombe, Group Planning Director
Mindshare

“Partnering with oOh!media has been a transformative experience for Melbourne Airport.”

Jai McDermott, Chief of Ground Transport, Property & Retail
Melbourne Airport

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