With the goal of attracting attention at scale, POLY showcased the power of immersive and creative advertising with a full take-over of the Melbourne Central Shopping Centre and Melbourne Central Train station to generate excitement for the highly anticipated release of The Super Mario Bros. Movie.
Commuters and retail audiences were in for a treat as they had the chance to ride on escalators transformed into warp pipes, allowing them to ‘level up’ all the way to the top of the iconic shot-tower.
The results of this extraordinary campaign were outstanding, earning the ‘Best of Use’ of Digital award in the Q1 Outdoor Media Association Collection Awards.
Immersing Melbourne audiences on an unmissable scale that demands attention
