OWD-0014 Yagan Square, WA Specifications

oOh!media and POLY have taken ANZ’s iconic Falcon® campaign to new heights with multiple innovative Out of Home executions.

Alex Rog, Strategy Director, takes a look back at POLY’s brilliant Out of Home creative ideas that turned heads and built brand fame this year.

A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI.

AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.

By leveraging the power of digital immediacy in Out of Home and tapping into the cultural zeitgeist surrounding Taylor Swift’s 2024 tour, Dulux created a “fame moment” for the brand, enhancing relevance and resonating deeply with audiences.

Alinta Energy sought to drive brand awareness, create impact, and ensure comprehension of Alinta Energy’s new brand positioning.