A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI.
AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.
By leveraging the power of digital immediacy in Out of Home and tapping into the cultural zeitgeist surrounding Taylor Swift’s 2024 tour, Dulux created a “fame moment” for the brand, enhancing relevance and resonating deeply with audiences.
Schweppes undertook a creative refresh and optimised design principles in line with proven best practice for their OOH creative. In doing so they cleared a path within a cluttered category creatively by exceeding category growth for average buyers.
