QPAC School of Rock

School of Rock interactive street furniture advertising on bus shelter

Bringing the School of Rock to the streets of Brisbane

To launch School of Rock, the musical coming to Lyric Theatre, QPAC in Queensland, oOh! have turned a bus shelter into a rocking classroom. Complete with a built in guitar, floor decals, panorama, built in classroom seats and theatre lighting, Commuters in Brisbane were encouraged to immerse themselves in the outdoor media campaign by pressing the button on the panel and releasing the ROCK!. The campaign was further amplified across Commute by oOh’s Street Furniture network.