Priceline Pharmacy utilized oOh!’s powerful Road and Retail environments to display various tongue-in-cheek messages delivered dynamically to reach audiences across Australia with contextually relevant creative messages at multiple touchpoints throughout their day.
Priceline Pharmacy used traffic data to trigger three different creatives from heavy, moderate and light traffic conditions across Roadside billboards around Australia. Across retail, creative would be displayed based on day of the week and directional messaging to the nearest store. oOh! scheduled over 390 unique Retail creatives, running across 65 centres and 145 panels Australia wide.