Pinnacle

This was the first creative execution-led campaign from Pinnacle Liquor. The campaign launched two local beers in the respective states in which they were brewed (NSW & WA).

Pinnacle wanted the new beers to attract a younger, more modern and socially active customer – the kind that loves being out and about, going to events, enjoy slightly more premium beer. To create an impact, the executions used larger-than-life 3D molds of the products and shelter wraps on our street furniture to bring their unique branding to life.