Pinnacle
![Pinnacle Liquor Special Build on Bus Shelther](http://oohmedia.com.au/wp-content/uploads/2021/06/OOH-MEDIA_NSW_Hunters-Hill_Pinnacle-_10052021-1.gif)
Creative Showcase
Jun, 2021
This was the first creative execution-led campaign from Pinnacle Liquor. The campaign launched two local beers in the respective states in which they were brewed (NSW & WA).
Pinnacle wanted the new beers to attract a younger, more modern and socially active customer – the kind that loves being out and about, going to events, enjoy slightly more premium beer. To create an impact, the executions used larger-than-life 3D molds of the products and shelter wraps on our street furniture to bring their unique branding to life.