Myer ‘Naughty or Nice Baubles’

Myer Baubles Billboard Using Real-time User Interaction Data

User interaction data amplified in real-time

Last Christmas Myer introduced it’s ‘Naughty or Nice Baubles’, available for purchase within their stores across Australia.

The baubles were Bluetooth enabled smart-lights that allow the user to choose whether the decoration shines red or green – Naughty or Nice – via an app on their smartphone. The data collected was recorded from the users’ interactions with the bauble and shared with oOh! to be amplified in real-time across our large format digital billboards. oOh! was able to show each state the percentage of how naughty or nice people were reporting themselves to be.