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Case Studyon
MYER

The campaign objective
To increase sales volume and brand presence during the Black Friday sales period.
The oOh! Solution
MYER connected with Australians at key moments across our Road and Street environments across Sydney, Melbourne, Brisbane, Adelaide, and Perth to maximise awareness and strengthen brand recall during Black Friday.
What did the brand uplift data tell us?
The campaign drove higher engagement, attracting new customers and strenghtening MYER’s presence among high-affluence, female-skewed shoppers, reinforcing its market positioning.