Inspiration MYER

Posted in

Case Study

29 November, 2024

MYER

Increase in brand penetration

Increase in buyers

Increase in transactions

The campaign objective

To increase sales volume and brand presence during the Black Friday sales period.

Myer black friday street furniture bus shelter advertisement sydney

The oOh! Solution

MYER connected with Australians at key moments across our Road and Street environments across Sydney, Melbourne, Brisbane, Adelaide, and Perth to maximise awareness and strengthen brand recall during Black Friday.

What did the brand uplift data tell us?

The campaign drove higher engagement, attracting new customers and strenghtening MYER’s presence among high-affluence, female-skewed shoppers, reinforcing its market positioning.

Key Insights:

Increase in brand penetration

Increase in buyers

Increase in transactions

Tailoring solutions to meet any objective

“Collaborating with oOh! and BINGE has been a seamless process”

Sarah Newcombe, Group Planning Director
Mindshare

“Partnering with oOh!media has been a transformative experience for Melbourne Airport.”

Jai McDermott, Chief of Ground Transport, Property & Retail
Melbourne Airport

oOh!media collects your personal information in order to provide and market services to you. This may require us to share your information with our related companies and third parties that help deliver our services (including Marketo) in Australia. For more on how we handle personal information and your access, correction, complaint and opt-out rights, see our Privacy Policy or contact us.

Browse more case studies

Browse all inspirations

September 8, 2025

Case Study

Lite n’ Easy

Lite n’ Easy connected with their audience over the New Year, across our Road and Street environments, to help them reach their health goals.

September 8, 2025

Case Study

Swarovski

Swarovski connected with Australians across our Street and Retail environments to drive consideration throughout the critical retail period from November to December.

September 8, 2025

Case Study

Grey Goose

Grey Goose connected with Australians across our Road and Retail environments to drive preference with premium positioning throughout the Australian Open.

Bus shelter advertising in Sydney, Mobile Muster "However It Dies" special build

August 26, 2025

Creative Inspiration

Mobile Muster ‘However It Dies’

Mobile Muster turned three classic bus shelters into interactive art installations to drive change in phone recycling behaviour.

Out of Home activation advertising Melbourne train rail station, Flinders Station

July 17, 2025

Creative Inspiration

Rexona whole body deodorant

Rexona mapped their message along the consumer journey, getting in front of customers at multiple touchpoints across our Street, Billboard, and Rail networks.

Melbourne bus shelter advertising special build, Oak 'heat your Oak' campaign

July 7, 2025

Creative Inspiration

OAK ‘Heat Your OAK’

Bringing the heat to the streets on cold winter days, Oak dared people to rethink how they enjoy their favourite flavoured milk by heating it up.