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Lynx Africa G.O.A.T.

Classic Billboard creative Lynx Africa

In a fun and cheeky collaboration, oOh!’s creative and innovation hub, POLY, partnered with PHD and Lynx to launch an innovative marketing campaign celebrating Lynx Africa as the “Greatest of All Time” (G.O.A.T.) in the world of men’s deodorant fragrances.

Representing the pinnacle of excellence and distinction, Lynx Africa embodies G.O.A.T. qualities, standing out with confidence and unparalleled appeal. Embodying this, the billboard artwork featured giant 2D G.O.A.T. lettering extensions with gold metallic spangleys (a first to market use of the combination).

Extending the G.O.A.T. bling lettering beyond the traditional border of a billboard creates an eye-capturing moment for audiences, that makes Lynx Africa truly unmissable.

This creative approach not only captivates audiences but also exemplifies POLY’s commitment to providing clients with innovative solutions that establish meaningful connections with their audience across oOh!’s network. 

Working together, PHD and oOh! strategically secured billboards in key markets, Sydney and Melbourne, to drive maximum impact and awareness of Lynx’s G.O.A.T. status across major arterials in each city.


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