Missing Link

Missing Link experiential activation in shopping centre

8 feet tall, 630 lbs and covered in fur – can you find Mr. Link?

To help celebrate the launch of the children’s film ‘Missing Link’ we created a movie-like experience through a supersized board game for kids! Children across Australia navigated their way through the carefully curated retail experience to find the Missing Link. No detail was left out with planning, wire-frames, designs, production and management involving teams from across oOh!Edge, our Content & Creative team and Cactus Imaging.