Where youth audiences are actually reached
Youth audiences have long been viewed as broad and difficult to reach. MOVE shows the solution is simple: on campus.
Built on real behaviour where people study, socialise, and spend time, Study connects brands with the next generation in environments that naturally drive attention and engagement.
Powered by creativity, data, and a mix of content and advertising, our university and TAFE network creates greater engagement with flexibility by campus, course, and location.
A highly concentrated youth audience
The oOh! Study network reaches 1.02 million Australians every 4 weeks, with 76% aged 18–39, delivering a highly concentrated Gen Z and Millennial audience.
With campuses across the country, Study reaches 80% metro and 20% regional audiences, capturing youth audiences wherever they live and learn.
Repetition that works
With 40–42x average frequency, Study delivers repeated exposure at scale – ideal for recall, reinforcement and behaviour change.
Daily campus routines create consistent, repeat exposure, making Study one of the most effective environments for sustained brand impact.
Where attention comes naturally
With 18-minute average dwell, campuses provide high-attention environments where students study, socialise and spend time, driving deeper engagement.
From lectures to social spaces, Study connects brands with students in the moments that shape opinions, behaviours and future purchasing decisions.
