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Case Studyon
Allianz
Dialling up results with classic Out of Home
Creating presence in the physical world as a business with no retail outlets, Allanz utilised Out of Home to show up with scale and continuity. Launching their new Care brand platform, they set out to drive awareness and consideration with high impact placements.
The goal? Prove the value of a consistent, multiformat strategy which leverages the strengths of both classic and digital Out of Home.
Campaign timing:
3 months
Active markets:
NSW, VIC, & QLD, SA, WA
Media:
Billboard, Street, Airport across classic and digital
Capitalising on best use of the medium
Allocating 40% of campaign spend to classic formats, a high-impact, best-practice Out of Home campaign delivered strong results for Allianz. Booking the unmissable Glebe Silos in Sydney amplified visibility across the largest billboard in the Southern Hemisphere, while extending the campaign across multiple formats created sustained presence and worked to defend market share from competitors.
“It’s really important that Allianz is present in the physical world. Classic Out of Home provides scale and continuity, so we know those messages are landing. By adding digital Out of Home we can be flexible and responsive… it’s the perfect complement to classic.”
Laura Halbert, General Manager – Customer Strategy and Marketing
What did the data tell us?
Allianz’s consistent presence drove meaningful results, building brand fame and defending market share to support their brand’s strong position within the category. Seeing an uplift across buyers, transactions, sales and spend per transaction – with an 11% increase in new customers – highlights the success of the campaign in driving meaningful incremental demand.
Sources: Sales outcomes; Westpac Data X 2025.
