When Dry July, traditionally the slowest month for beer sales, collided with broader retail headwinds, Mountain Culture recognised the need to go beyond tried-and-true tactics to maintain momentum.
AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.
Dan Murphy’s sought to build awareness of the Dan’s Daily website and content among office workers. Drive visibility, conversation, and consideration of both Dan’s Daily, and Dan Murphy’s products.
Georg Jensen sought to re-establish a connection with audiences offline and in store, as well as drive brand awareness and sales for the target audience.
