Posted in

Roads and Billboards

on

Large Format Classic Specifications

Large Format Classic Specifications

Inspiration for your next OOH campaign

Sydney Taylor Square billboard for House of the Dragon classic creative special build
June 17, 2024
Creative Inspiration

BINGE: House of the Dragon Season 2

A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI.

Large format digital billboard featuring AustralianSuper creative
February 29, 2024
Case Study

AustralianSuper

AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.

Digital billboard featuring Dulux Taylor Swift dynamic creative
February 27, 2024
Creative Inspiration

Dulux Taylor Swift Radio

By leveraging the power of digital immediacy in Out of Home and tapping into the cultural zeitgeist surrounding Taylor Swift’s 2024 tour, Dulux created a “fame moment” for the brand, enhancing relevance and resonating deeply with audiences.

February 1, 2024
Case Study

Alinta Energy

Alinta Energy sought to drive brand awareness, create impact, and ensure comprehension of Alinta Energy’s new brand positioning.

The Netflix Marquee' creative special build billboard at Taronga Zoo Sydney
December 4, 2023
Creative Inspiration

The Netflix Marquee

In partnership between Netflix and the Taronga Conservation Society, the ‘Netflix Marquee’ landed Down Under for the first time.

Large format digital billboard featuring Asahi Schweppes creative
December 2, 2023
Case Study

Asahi Schweppes

Schweppes undertook a creative refresh and optimised design principles in line with proven best practice for their OOH creative. In doing so they cleared a path within a cluttered category creatively by exceeding category growth for average buyers.