oOh!media is significantly extending its large format digital billboard network across key strategic Sydney travel corridors, after winning a long-term contract from Transport for New South Wales for more than a dozen new premium greenfield sites.
The major tender win for 15 new digital billboards across some of Sydney’s busiest and fastest-growing corridors, will see new digital billboards installed on overhead bridges along Sydney’s high traffic arterials including the M1, M4 and Hume Motorways, the Sutherland Shire, the North West growth area, and key roads in Ryde, Auburn, Merrylands and Gordon.
All 15 sites are planned to be digital, enabling oOh! to enhance its data-led capabilities and deliver more connected campaign solutions for advertisers and make brands unmissable.
oOh!’s Sydney Large Format network currently spans 170 classic and digital billboards, reaching 93% of the metropolitan population each week. The additional Transport for NSW sites will deepen coverage in Australia’s largest city.
Robbie Dery, Chief Commercial Operating Officer at oOh!, said: “These hand-picked locations secure our presence on Sydney’s busiest motorways, with the potential to reach 5.4 million drivers weekly. This win reinforces our position as Australia’s leading Large Format Out of Home operator and reflects our strategy of securing the most impactful sites and high-profile motorways in these key markets.”
With 3,500 large format sites nationwide, including more than 335 digitals, oOh! operates Australia’s largest billboard network. This scale delivers impact, with billboards proven to be 11% more effective at building brands than the average media channel.
oOh!, will begin rolling out the new assets over the coming 12 months, with the win further boosting its network and revenue growth as it heads into 2026.
