The latest market mix modelling report from Analytic Partners
Out of Home: a growing driver of media effectiveness
Market mix modelling offers the most holistic approach to measuring marketing impacts for brands
This study represents the 5th with global data and analytics firm Analytic Partners, with aim to tap into the growing role of Out of Home in the media mix
Key highlights
- Out of Home’s contribution to ROI is growing, with brands investing more seeing significantly higher returns
- The media combination of Out of Home, TV, and Digital delivers the strongest returns
- Out of Home improves the performance of TV and drives synergy with Retail Media
- Leveraging multiple Out of Home formats and optimising reach with a single provider drives strongest returns
- Out of Home delivers effective returns across all campaign objectives and taking a long-term approach maximises returns
- Investment in Out of Home creative and use of dynamic and tailored messaging can drive x2.5 higher returns
Download the latest Analytic Partners media effectiveness report to uncover the drivers of ROI
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