oOh!media has launched four large format digital billboards along Melbourne’s EastLink corridor, further enhancing advertiser reach across one of Melbourne’s most influential commuter motorways.
The newly converted digital sites located in Ringwood, Scoresby, Wantirna South and Dandenong South, are strategically positioned to capture the continuous flow of traffic between the Eastern, Monash, Frankston and Peninsula Link freeways.
With up to 250,000 vehicles travelling along the 39‑kilometre route each day, EastlLink connects Melbourne’s populous eastern and south‑eastern suburbs with the Mornington Peninsula, offering unique visibility for advertisers.
Mark Fairhurst, Chief Revenue Officer at oOh!, said: “Bringing these locations into our digital portfolio gives advertisers access to high‑value moments of attention along a motorway that connects work, lifestyle and leisure.
“Our focus is always on unlocking opportunities for brands, and this development strengthens our ability to partner with agencies and marketers to deliver campaigns that reach the right audience and drive measurable outcomes. These new assets further elevate our Melbourne network and provide even more ways for advertisers to connect with audiences at scale.”
The Transurban and EastLink conversion is part of oOh!’s broader activity across eastern and southeast Melbourne, with two additional premium billboard sites also now live on Toorak Road in South Yarra and at the busy intersection of Warrigal Road in Camberwell. The outbound Toorak Road location in South Yarra sits within one of Melbourne’s most densely populated and highly desirable inner-city pockets. Its high‑street positioning delivers exceptional visibility in an area defined by premium retail, lifestyle and affluent residential audiences, strengthening oOh!’s ability to offer brands high‑value reach across Melbourne’s most sought‑after suburbs.
oOh! won the EastLink tender in late 2024 and was followed by the landmark win of Transurban’s Melbourne and Brisbane motorway contracts in May last year. oOh! also now represents Transurban’s CityLink in Melbourne.
