oOh!media is set to develop five new large-format digital billboard sites in Adelaide, including a double-sided digital screen, after securing a contract with the South Australian Department for Infrastructure and Transport (DIT).
Recognising the state’s growing population, thriving events calendar, and expanding visitor economy, each site has been strategically selected for high visibility along key commuter routes.
Tapleys Hill Road serves travellers moving to and from Adelaide Airport and nearby coastal precincts, while Bolivar Road captures northbound traffic along the Northern Connector.
The Bridgewater interchange hosts the first digital billboard on the South Eastern Freeway, reaching commuters heading to the Adelaide Hills and the rapidly growing hub of Mount Barker.
Glen Osmond and Main Avenue connect with Adelaide’s eastern suburbs at a busy Frewville intersection, and once complete, the McLaren Vale interchange bridge will directly reach motorists travelling to the world-renowned wine region and the greater Fleurieu Peninsula.
Collectively, the six new billboards will deliver a weekly traffic volume of close to 758,000 motorists, providing brands with substantial reach across Adelaide’s key commuter and tourist routes.
Robbie Dery, Chief Commercial Operating Officer, oOh!, said: “We have specifically chosen these sites to expand our Adelaide network and give advertisers the opportunity to reach previously unobtainable audiences. These high-impact locations enable brands to connect with key commuter and tourist audiences across the city and surrounding regions, reinforcing our commitment to delivering premium Out of Home solutions at scale.”
This contract win extends oOh!’s footprint in South Australia, while connecting seamlessly to its broader national network. Building on recent additions such as Melbourne’s Citylink and the forthcoming digitisation of Melbourne’s EastLink assets, this expansion reinforces oOh!’s ability to offer advertisers a high-impact network of classic and digital large-format billboards across Australia.
