oOh!media becomes the eighth media owner to join Boomtown regional Australia advertising initiative

NRMA Regional Highway Billboard

The Boomtown committee today announced that oOh!media will join the Australian-first industry initiative to showcase the value and influence of advertising to consumers in regional Australia.

As the only Out of Home Boomtown partner, oOh!media becomes the eighth media owner to join the initiative, demonstrating the importance of this campaign.

Boomtown unites the country’s leading media companies to support a campaign to redress the imbalance of advertising investment and the vast opportunities for businesses and brands to reach the 8.8 million people living in regional Australia.

oOh!media is the only Out of Home provider that can deliver every state and territory in Australia, with multiple touchpoints to reach and engage with regional audiences throughout the day. These touchpoints cover roadside, retail, airport and location-based assets, giving advertisers numerous opportunities to speak to regional audiences using both classic and digital assets.

In addition, oOh!media has a solid history of investment into regional Australia. In 2008 the company spent $40 million acquiring regional outdoor advertising company Sports & Outdoor Media, and since then has made frequent and ongoing investments to upgrade this portfolio, including digitising assets.

Brian Gallagher, Chair of the Boomtown committee and Southern Cross Austereo’s Chief Sales Officer said: “We are thrilled to have oOh!media join Boomtown’s history-making collective, encouraging marketers and agencies to rethink advertising in regional Australia. Out of Home advertising is an important medium for brand building, as it can reach large audiences in ways that no other format or technology can. We are now a stronger, broader-reaching collective.”

Belinda MacPherson, News Corp’s General Manager Sales and Operations at News Regional Media, said: “We welcome oOh!media to the Boomtown collective as we continue to showcase regional Australia and the nearly 9 million reasons why national brands should be prioritising regional media.”

oOh!media CEO, Brendon Cook, said: “We are excited to be partnering with Boomtown, as regional Australia is a crucial market for advertisers and a very important part of our business. We’ve invested in regional assets over many years, as we strongly believe there is still massive potential for advertisers to reach wider and more relevant audiences across Australia, and build their brands by using the latest, sophisticated data analysis techniques.”

oOh!media joins fellow media partners Southern Cross Austereo, WIN Network, Prime Media Group, Australian Community Media, News Corp Australia, Imparja and Grant Broadcasters in the Boomtown initiative.

More information is available at: https://boomtown.media/.


 Media company collective: Southern Cross Austereo, Prime Media Group, WIN Network, Australian Community Media, Imparja, Grant Broadcasters, News Corp Australia and oOh!media

Committee Chairman: Brian Gallagher

Production / Campaign Manager: Ana Nasarre

Client Working Group: Francesca Ryan, Sam Woods, Martine McPhail, Daniel Perotti

Production Company: Fabric Films

Production Director: Charlie Fergusson

Executive Producer: Krista Fergusson

Post Production: Fabric Films


About the Boomtown Campaign:

Boomtown is an Australian first collaboration that represents the 8.8 million people living in regional Australia. Its aim is to shine a light on the benefits of advertising in regional Australia across multiple platforms and channels. Only 10% of national media budgets are spent regionally, despite 36% of the country’s population living there and Boomtown seeks to redress that imbalance. Its eight Australian media owner members are Southern Cross Austereo, Prime Media Group, WIN Network, Australian Community Media, News Corp, Imparja, Grant Broadcasters and oOh!media. Boomtown – where businesses and brands boom.


About oOh!media:

oOh!media is a leading media company in Australia and New Zealand that creates deep engagement between people and brands through an Unmissable world of physical and digital Out of Home advertising solutions. Their connected offline and online ecosystem makes brands Unmissable across oOh!’s diverse network of more than 37,000 locations across Australia and New Zealand including roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, gyms, bars and universities and integrating with experiential, social, mobile and online – helping brands connect with their audiences through powerful integrated campaigns.

They combine this unparalleled reach with the industry’s best data, insights and media planning tools, as well as leading technological innovation, to give advertisers an added layer of campaign intelligence. oOh! delivers the reach, optimisation, engagement and impact to connect and influence audiences anytime and anywhere.

First appeared: Boomtown Media Release 7th November 2019