oOh!media appoints Prue Cox to lead Data, Solutions and Digital Sales

oOh!media is further strengthening its data led customer solutions capabilities, appointing experienced digital marketing and technology executive, Prue Cox, into the newly created Group Director – Data, Solutions and Digital Sales role.

Cox will execute market leading client acquisition, retention, development and market expansion. She will help transform the way oOh! sells, including a greater emphasis on programmatic, and data led planning and reporting, aligned with its strategy to lead the Out of Home industry to a digital first future.

Reporting to Chief Revenue and Growth Officer, Paul Sigaloff, she leads a team of solutions and digital strategists to leverage oOh!’s exclusive Out of Home data agreement with Unpacked by Flybuys and partnership with Westpac DataX, which taps into weekly consumer behaviour across more than 12 million transacting customers across 800 buyer segments.

Sigaloff said: “oOh! continues to invest in pioneering solutions that enable agencies and advertisers to optimise their media spend through unrivalled and accurate audience targeting and reporting on attributable outcomes. Our major new data agreements, programmatic expansion and broader digital evolution will set the business up for future growth. Prue’s extensive experience, track record in driving impactful outcomes and building effective teams, make her ideally positioned to head this critical new role. I want to welcome her to oOh!.”

With over two decades in global, multinational, and start-up environments, Cox started her career at tech giants Yahoo! and MSN and has held senior leadership positions at News Corp and Pacific Magazine driving digital sales transformation programs. She joins oOh! from Linkedin where as the Director of Enterprise Sales she led the enterprise segment across APAC.

Cox added: “The innovation being driven in Out of Home presents significant opportunities for advertisers to harness new data and tech capabilities. oOh! is at the forefront of these developments and I look forward to working with the team to realise this potential for the benefit of our advertisers and to make their brands unmissable.”

The appointment of Cox follows the acceleration of oOh!’s programmatic offering, with Georgie Fox recently joining the business as Head of Digital Sales to lead the programmatic sales team.