oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised 3D capabilities for bold brand storytelling.
Located at Sydney’s newest landmark destination, the Martin Place Retail precinct, this new innovation in Out of Home features two expansive 3 x 5 metre screens that can each leverage a full-motion creative interplay, designed to capture attention and engage audiences as they enter one of Sydney’s busiest travel and retail hubs.
This launch, announced at Outfront‘25, marks a significant evolution in Out of Home advertising and follows the success of oOh!’s iconic 3D Anamorphic display “The Bourke’ in Melbourne which has revolutionised audience engagement with its cutting-edge single-screen 3D Anamorphic creative.
With the introduction of the dual screens at Martin Place, oOh!media is setting a new benchmark for immersive brand experiences. oOh!’s creative and innovation hub, POLY, can also help brands adapt site-specific 3DA creative to be deployed at scale across Australia’s largest network of over 4000 full motion digital screens, including retail centres, rail stations, airports, office towers and universities.
Josh Gurgiel, Head of POLY, said: “For the first time in Australia, brands can tell their stories on synchronised large-format screens with full-motion 3D capabilities. By combining the power of reach and innovative technology, we continue to help brands achieve the kind of fame that resonates long after the campaign ends.”
oOh! launches tech to elevate faux OOH campaigns
With the growth in popularity and increased demand for faux Out of Home (FOOH) campaigns, oOh! has also announced the development of bespoke, interactive digital scans for its most iconic classic large format sites.
The digital twin technology provides hyper-accurate digital models of oOh!’s top-tier classic inventory, significantly lowering the barriers for advertisers and agencies to activate combined FOOH and real OOH campaigns, fostering greater omnichannel storytelling. By enabling clients to efficiently create and visualise their creative in a digital format, this tool empowers brands to seamlessly capture and maintain audience attention both in Out of Home and the digital realm.
