oOh! digitises strategic assets to boost national reach

oOh!media has digitised three strategic large format assets across the country, boosting its national presence in the Gold Coast, regional Victoria and Adelaide as part of its ongoing capital investment program.

Targeting affluent Gold Coast locals and visitors, oOh!’s premium large format site in the suburb of Bundall has received a digital upgrade, enabling brands to reach audiences visiting local businesses and the luxury shopping centre at Pacific Fair, as well as people travelling to Surfers Paradise and commuters from Brisbane.

The conversion is a strong addition to oOh!’s existing Gold Coast coverage, complementing its high-profile retail assets at Pacific Fair, plus signage on the Pacific Motorway, Gold Coast Highway and Bundall Rd, as well as in the heart of Broadbeach and Surfers Paradise.

The second upgrade in Wodonga, Victoria, cements oOh!’s position as Australia’s leading regional Out of Home provider with 47 digital billboards now in regional areas, at a time of increased focus on domestic travel and opportunities for people and businesses outside the major cities.

It will be the only digital Out of Home billboard in the city, giving brands a unique opportunity to engage with local audiences and travellers via a prominent site with favourable long viewing times from the Hume Freeway, heading towards Wodonga’s CBD and other oOh! assets in the city.

The third site above the Britannia Hotel in the Adelaide suburb of Norwood is one of the city’s most sought-after locations. It is popular with advertisers due to its high levels of reach with affluent CBD and eastern suburbs audiences, and is part of oOh!’s Signature Series of landmark assets.

Noel Cook, oOh!’s Chief Commercial and Operations Officer, said the three upgrades showed oOh!’s commitment to continuing investment in its assets, and the company’s unique ability to reach audiences at scale.

“These digital conversions allow us to offer more opportunities to advertisers at prime locations in key markets, from metro to regional areas,” he said.

“We have an extensive regional presence and will continue to develop our offering across the country. In addition to our capital investment, our participation as the only Out of Home partner in the Boomtown initiative, which promotes opportunities for brands to reach the 8.8 million Australians living in regional areas, underscores the value we see in regional markets well into the future.

“When combined, our metro and regional assets can deliver unrivalled national scale, backed by data insights that enable us to offer advertisers a detailed understanding of audiences wherever they are in the country.”