oOh! builds retail presence with exclusive Claremont Quarter contract
The milestone deal represents the first time the centre has partnered with an Out of Home media provider, and now gives advertisers the opportunity to reach affluent professional audiences in a fashion and luxury-focused environment comprising over 120 retailers.
Nine new premium digital screens have been installed in the centre, and a large-format, full-motion Evoke Portrait panel is scheduled to be unveiled in the coming months.
These assets will provide brands with strong reach to connect with a loyal customer base in a prime location.
Noel Cook, oOh!media’s Chief Commercial & Operations Officer, said the partnership was an exciting move for oOh! in expanding its extensive retail network.
“We’re naturally very pleased to be the first Out of Home provider to secure a presence in Claremont Quarter. This quality centre complements our existing retail network, which provides advertisers access to over 60 per cent of all shoppers and spend in shopping centres across Australia.
“This is also a significant step for us in securing new markets in WA. Claremont Quarter houses some of the world’s top brands, and will enable us to engage local audiences with targeted messaging using our world-leading data analysis and campaign planning capabilities.”
Scott Greenwood, General Manager Shopping Centres at Hawaiian, co-owner of Claremont Quarter with QIC, said the oOh! digital screens were a great addition to the centre’s offer, and would help build brands and support retailers.
“As a top tier centre, providing an exclusive experience for our shoppers is of the utmost importance. We are pleased to announce our retail partnership with oOh!media. The screens will bring a contemporary digital solution to the centre, which is important as we support our retailers and enhance the Claremont Quarter experience for our customers.”