MOVE, the highly anticipated and groundbreaking new audience measurement tool for Out of Home (OOH) will be live from Monday 09 March 2026.
Outdoor Media Association (OMA) media owner members and media agency MOVE license holders can book new campaigns using MOVE data from this date.
The official transition to MOVE will then be effective as of Monday 16 March 2026 – with MOVE becoming OOH’s united currency and the only industry standard for campaign planning, buying and reporting moving forward.
MOVE has been built by the OMA collaboratively with rigorous oversight and is fully backed by its members, the OOH industry, Media Federation of Australia (MFA) and its Outdoor Futures Council (OFC).
Outdoor Media Association and MOVE CEO, Elizabeth McIntyre, said: “MOVE is a testament to what can be achieved through industry collaboration and a unified determination to achieve the benchmark standard for media channel planning.
I can’t wait for media owners and buyers to have official access to the platform on 09 March, begin planning new campaigns and gaining unprecedented levels of insight and measurement for their clients.”
Media owners and agencies that have not yet registered for MOVE are strongly encouraged to do so ahead of the live date, with new campaigns not able to be booked on MOVE’s previous iteration, MOVE 1.5, after 16 March.
