As originally published via AdNews.
Jamie Gill: National product sales director – office and airport at oOh!media.
Time in current role/time at the company:
8 years at oOh!
How would you describe what the company does?:
oOh! is Australia’s largest Out of Home company. The scale of our assets, across 7 different environments, makes brands unmissable in locations where audiences, work, live, and play.
What do you do day-to-day?:
I’m responsible for all aspects of oOh!’s Airport, Qantas, which includes lounges and in-flight, and Office environments. I look after product positioning and pricing, right through to driving revenue.
Define your job in one word:
Fast-paced (that counts as one word, right?).
I got into marketing/advertising/media/tech because:
I kind of fell into it after moving to Australia from the UK, 12 years ago. I’ve always worked in sales and a friend suggested I might enjoy media sales, so I gave it a shot and haven’t looked back.
What’s the biggest challenge you face in your role?
Managing oOh!’s Airport and Office portfolio during the Covid years, when very few people were travelling and working from the office was the most challenging and humbling time of my career. But now with more people on the move and with the desire for experiences, the biggest challenge is keeping up with the ever-changing OOH landscape and having to pivot or adapt quickly to stay ahead of the competition. But that’s what also makes it such a great industry to work in.
What’s the biggest industry-wide challenge you’d like to see tackled?
Audience measurement for sure, in a digital world, the ability to plan and measure effectively is key to success. Thankfully Australia is leading this globally, and MOVE2 will be a game changer, especially in my world as Airports and Office media environments will finally be included!
Notable campaigns you have worked on:
There’s so many to choose from but the most recent would be Airwallex which was the first ever campaign planned and booked by newly formed agency Accenture Song. This massive B2B campaign ran across oOh!’s Office, Airports, Qantas lounges and Sydney Metro networks. There were so many innovative components to the campaign, such as a live financial data feed, branded content amplification and of course a media-first oOh! takeover.
Who has been a great mentor to you and why?
Bel Harper, oOh!’s chief product & marketing officer. Bel was the one who first employed me at oOh! and has been in my corner ever since. She has a wealth of OOH experience, a brilliantly strategic mind and is a driving force behind my passion for the job. I feel genuinely blessed to still work so closely with her.
Words of advice for someone wanting a job like yours?
Be passionate about what you do, enthusiasm is contagious. Be flexible. Change in OOH is simply part of the job, embrace it!
If I wasn’t doing this for a living, I’d be:
An F1 driver – ha ha.
My mantra is:
Where there’s a will, there’s a way.
My favourite advert is:
Qantas – “I Still Call Australia Home” (might be somewhat biased, but it gets me every time)
Music and TV streaming habits. What do you subscribe to?
Spotify is the most used platform for me, but I also subscribe to Netflix, Disney and probably a few others that I’m paying for and rarely use.
Tell us one thing people at work don’t know about you?
I’m colourblind.
In five years time I’ll be:
Who knows, but hopefully still happy and working in the OOH industry!
