A smarter, more powerful way to engage the metro workforce.
oOh! Café is Australia’s only digital café media portfolio, connecting brands with 800,000 of the metro workforce.
Available in over 400 Australian cafés, we connect brands with café audiences during their daily routine and ‘me time’ moments using digital displays, brand experiences, branded coffee cups and wifi sponsorship.
oOh!’s Café screens are strategically placed directly above or close to café baristas, giving brands direct access to affluent audiences in relaxed, receptive, habitual, high frequency and high dwell environment.
oOh! Café’s content strategy delivers snackable ABC news articles focusing on headlines, lifestyle and sports, and exclusive content curated in-house especially for the Café audience.
Delivered off-line, on-line and on-social, The Upsider is an exclusive lifestyle content platform covering key verticals Food & Drink, Arts & Entertainment, Style & Design and Travel.
Shortpress is a small business-focused platform curated to engage audiences that frequently use oOh! Cafés as a ‘Co-Office’, providing insights across topics relating to small business ownership including Innovation, Leadership, Marketing, Technology and Finance.
oOh! Café Content can also integrate dynamic smart ads, including RSS feeds, weather-trigger messaging and time-targeted creative.
Through free oOh! Café Wi-Fi sponsorship, advertisers can reach valuable metro audiences on their devices, both as a brand touchpoint and delivering a call to action message such as app download or application completion.
Bespoke brand-printed coffee cups deliver a unique opportunity for brands to capture further audience attention, both within the high dwell café environment, and in the professional workplace.