oOh! has been a part of Boomtown since the end of 2019. The only Out of Home Boomtown partner, we are the eighth media owner to join the initiative, and are passionate about highlighting the value of regional Australian audiences.

Boomtown unites the country’s leading media companies, focused on redressing the imbalance of advertising investment into regional markets, and promoting the vast opportunities for brands to reach the 9.1 million people living in Boomtown.

Boomtown is one of the largest and fastest growing markets for your brand to tap in to.

With a lower cost of living, the people of Boomtown have more time and disposable income than their metro counterparts.

But, only 10% of national media budgets are spent regionally, despite 36% of the country’s population living there. So your brand could reach an extra 8.8 million Aussies by advertising in Boomtown’s uncluttered environment.

In other words, Boomtown means business.

You can reach Boomtown’s valuable audience by advertising on regional radio stations, television networks, print and online publications, and of course, many Out of Home media solutions.

Go to and you’ll discover why this is a market where brands boom.


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Our global-leading DataScience capability makes brands powerfully unmissable through data integration from the most robust, formidable research and data partners.

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Through creative ideation, creative artwork development, special builds and creative production, our innovative teams make brands powerfully unmissable with cutting edge ideas.

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Cactus Imaging provides world-class quality printing for Out of Home formats. Cactus prides itself on fast turnarounds and the continued development of the eco-product range.

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