Retail Media Networks (RMNs) are revolutionising the retail and advertising industries, creating a powerful way for retailers to monetise their digital and physical assets, connect with shoppers at key moments, and drive profitability. As the “third wave of digital advertising,” RMNs are transforming how brands engage with consumers while offering retailers a unique opportunity to expand their revenue streams.
But building and scaling an RMN comes with challenges. From integrating technology and leveraging first-party data to managing stakeholder expectations and fostering collaboration, retailers need a clear roadmap to navigate this complex landscape. That’s where The Rise of Retail Media: Unlocking New Retail Revenue Streams comes in.
Broadsign and reo have partnered with Power Retail to create this comprehensive eBook, packed with insights, strategies, and actionable steps to help retailers unlock the full potential of RMNs. Whether you’re just beginning your retail media journey or looking to optimise an existing network, this resource is designed to guide you every step of the way.
What’s inside the eBook:
- Monetisation Strategies: Learn how to turn your digital and physical assets into high-performing revenue streams.
- Building a Winning RMN: Key steps for launching and scaling your network successfully.
- Data-Driven Insights: Discover how to leverage first-party data to create personalized, impactful campaigns.
- Tackling Challenges: Get expert advice on overcoming hurdles like stakeholder buy-in, technology integration, and organisational change.
- When to Partner: Understand the benefits of collaborating with experienced partners versus building your RMN in-house.
- Future Trends: Explore what’s next for RMNs, from advanced targeting capabilities to emerging programmatic solutions.
One of the many challenges that face you when setting up a retail media network at an established retail group is mental. RMNs operate like a media business, which is pretty much the opposite mental state of a retailer. All the relationships are reversed and tactics to attract advertisers are often at odds with the mentality of established retail practices where they’re the ones being sold to by the supplier. It takes time and people who understand both worlds to help navigate an RMN strategy properly.
Alex Lawson, Head of Strategy & Marketing Market Media,
The Warehouse Group
Why you need this eBook:
Retail media networks are more than just an advertising channel—they’re a game-changing opportunity to strengthen relationships with brands, enhance shopper experiences, and boost your bottom line. This ebook offers a practical guide to help you seize these opportunities and position your business for long-term growth.
Whether you’re a retailer looking to diversify your revenue or a brand aiming to connect with shoppers in more meaningful ways, this resource will provide you with the tools and knowledge you need to succeed in the rapidly evolving retail media landscape.
Download The Rise of Retail Media eBook now and start your journey toward retail media success.
Ready to take your retail advertising to the next level?
Reach out to the team today:
